When the City of Vancouver was looking to provide new residents with information on active transportation, they turned to Lasko Printing to handle the data sourcing and mailing.

We work with a reputable data broker to source data on households that have recently moved to the Vancouver metro area, then cross-reference it against a dataset provided by the City to verify targeting accuracy. A welcome postcard is mailed first, followed by a reminder postcard using a second design.

This data-driven approach allows the City to reach new residents more efficiently and at a lower cost than their typical mailings.

Processes Involved:

• Offset printed postcard (two art versions)

• Presort standard qualification and mailing

• High-speed address inkjet imprinting