Our client was looking to solve two problems: reduce the amount of managed volunteer labor, and to reduce postage on a recurring mailing.

Lasko Printing’s answer to both issues was to bring the mailing in-house. We sourced a custom letter-sized stock with two-up member cards. This sheet carries the address block, letter content, and a set of personalized, barcoded member cards. The letter gets inserted into a printed window envelope.

Once a month our client provides a data set for nonprofit presorting. Recipients receive variable letter content divided by segment. Moving the client to nonprofit presort from meter mail saves them roughly $0.50 per piece on postage. Bringing the processing, printing, inserting, and mailing in-house has freed up countless volunteer hours and management for higher value work on-site.

Processes Involved:

• Offset envelope printing

• Custom 2-up membership card production (digital/toner press)

• Nonprofit presort qualification and mailing

• Personalized, variable letter content via PDF-VT

• Automated letter folding and inserting